In this outcomes driven market, it is important to find the technology tools that can assist in reducing acute care hospitalizations and keep patients healthy. With the healthcare system shifting to a Pay for Performance model, telehealth is going to play a significant role in helping agencies achieve success. CMS has urged the adoption of telehealth and this initiative is also being pushed by our Quality Improvement Organizations. Yet the recent Philips Study on the Use of Telehealth in Homecare showed that only 17% of homecare agencies currently use telehealth technology. So why the resistance? This 58 minute presentation will focus on the benefits of telehealth in homecare. It will present studies showing cost savings and improved outcomes when telehealth was implemented in homecare. A strategic approach to marketing to payers to help them achieve their Pay for Performance indicators will also be presented.